Head of Growth (Reporting to UK&I MD) - Competitive Salary- London Hybrid (West London 3x P/W)
Our client is one of the UK’s most successful D2C scale-ups and a household name in the FMCG space. As a certified B Corp on a mission to reach carbon neutrality, they are transitioning into a "unicorn" powerhouse that blends a deep commitment to purpose with sophisticated, high-velocity growth.
The Opportunity
- Strategic Blueprint: Lead the UK & Ireland, the brand’s primary revenue engine and "legacy" powerhouse, which serves as the strategic blueprint for their aggressive international expansion.
- Rapid Progression: This is a high-visibility role with a clear, structured pathway to step into a Director position within the next 12–18 months.
- Unlocking the "Unicorn": Advanced scaling by solving complex attribution puzzles across TV, OOH, Meta, and TikTok and explore emerging channels such as TikTok Shop and Reddit.
- Technical Autonomy: Bridge the gap between "the math" and "the art," leading a high-output team where you have the autonomy to transform "new frontier" channels into core revenue pillars.
Responsibilities
- Growth Architecture: Lead and mentor a cross-functional team of 12 specialists, covering Performance, Organic/Viral, and Creative Strategy. You’ll oversee digital, referral, TV and partnership growth engines whilst working cross-functionally with teams in Data Science, Brand, Creative, CRM, Retail, and Product Engineering.
- Attribution and Testing: Spearhead the transition to a more sophisticated understanding of how offline and online channels intersect to drive customer value. Move beyond simple models to lead the charge on A/B testing and incrementality, understanding how TV, OOH, and Digital play together.
- Creative Testing: Implement a high-velocity creative testing framework, ensuring data-driven insights fuel every asset produced.
- LTV & Retention: Deep-dive into data to map the correlation between acquisition channels and long-term customer loops to maximise unit economics.
Your Profile
- Technical Authority: Previous expert level hands-on experience in Google and Meta is a non-negotiable must-have; you are the highest-level specialist in these core channels. You'll also bring knowledge across digital marketing, CRM, affiliate/influencer marketing, conversion rate optimisation and you'll know how to optimise to get these channels to sing together!
- D2C Leadership: Proven track record in a high-scale Direct-to-Consumer environment (ideally within the £10m–£100m+ revenue bracket).
- Technical Depth: A true "player-coach" who remains technically literate and comfortable rolling up their sleeves and getting under the hood" of a Meta campaign or backend data.
- Strategic Visionary: Capable of zooming out to build 12-month roadmaps and managing senior stakeholders while maintaining an agile, startup mindset.
- People Developer: A natural leader who thrives on building diverse teams and fostering a culture of development, ownership and action.
Benefits:
- Comprehensive Wellbeing: Private medical and dental insurance, plus dedicated paid leave for wellbeing and personal growth.
- Family-First Culture: Leading-edge parental leave (up to 26 weeks fully paid) and specialist support for fertility and pregnancy loss.
- Loyalty Rewards: 25 days holiday (increasing with service), paid sabbaticals after five years, and flexible days for development.
- Growth & Lifestyle: Dedicated £500 annual L&D budget, cycle-to-work schemes, discounted gym access, and a vibrant, modern office environment.
How to apply
To apply for this outstanding opportunity, please contact Nusrat at Pivotal for a confidential discussion and email me at nusrat@pivotallondon.co.uk.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
Please note: You must have the RTW in the UK without need for Sponsorship.