Head of Performance Marketing

London | Hybrid, 3 days in office | Permanent

Our client is one of Europe’s fastest-growing consumer brands, having scaled rapidly from a disruptive DTC challenger into a global, omnichannel business.

Now backed by one of the world’s leading consumer groups, the business is entering its next phase of growth — expanding internationally, building new categories, strengthening its retail footprint and continuing to invest heavily in digital acquisition.

They are now looking for a Head of Performance Marketing to lead the next evolution of their global performance function.

The Opportunity

Join a high-growth consumer business at a genuine inflection point.

• Own a significant global performance marketing budget across the UK, US and Europe.
• Lead an established team spanning paid media, performance creative/UGC and affiliates & partnerships.
• Shape how performance marketing evolves as the business moves from predominantly DTC into an increasingly omnichannel model.
• Work closely with senior marketing leadership with significant visibility across the wider business.
• Build a more sophisticated approach to creative testing, attribution, incrementality and AI-enabled performance marketing.
• Take on a senior leadership role while remaining genuinely close to the craft of performance marketing.

Responsibilities

Performance Strategy & Commercial Ownership

• Own the global performance marketing strategy and budget across multiple markets.
• Take accountability for key commercial metrics including CAC, payback, ROAS and revenue contribution.
• Connect channel performance to wider customer economics including LTV, retention and profitability.
• Partner with senior leadership to shape investment decisions and broader growth strategy.
• Lead forecasting, budget allocation and performance planning across international markets.

Paid Media & Channel Excellence

• Set the strategy across Meta, Google, TikTok, YouTube and emerging channels.
• Maintain a highly hands-on understanding of account structure, campaign performance and optimisation.
• Challenge and develop the team on platform best practice, testing frameworks and execution.
• Identify new channel opportunities and lead experimentation across different markets.
• Build strong senior relationships with key platform partners.

Performance Creative & UGC

• Lead the performance creative operating model across the business.
• Work closely with the internal UGC team to increase creative volume, quality and hit rate.
• Build structured testing frameworks across hooks, formats, messaging and audiences.
• Translate performance insights into creative briefs and scalable content strategies.
• Bring genuine curiosity around consumer behaviour, trends and emerging creative formats.

Measurement & Experimentation

• Continue to mature the organisation’s approach to attribution and incrementality.
• Design and evaluate testing frameworks including geo testing, lift studies and platform experimentation.
• Develop a clear view of performance beyond platform-reported attribution.
• Help the business understand how digital investment contributes to an increasingly omnichannel customer journey.
• Use measurement insight to influence budget allocation and strategic decision-making.

Leadership & Team Development

• Lead and develop a talented team across paid media, UGC and affiliates & partnerships.
• Coach relatively junior performance marketers while maintaining a high execution bar.
• Create clarity, accountability and strong operating rhythms across the function.
• Build a culture of experimentation, pace and continuous improvement.
• Operate confidently with senior stakeholders and contribute to wider marketing leadership discussions.

AI & Automation

• Champion an AI-first approach across performance marketing.
• Identify opportunities to automate reporting, analysis, creative production and campaign workflows.
• Embed AI into both personal working practices and team operating models.
• Develop a clear point of view on how AI will reshape performance marketing over the next two to three years.

Your Profile

• Significant experience in performance marketing, acquisition or growth within a fast-growth consumer, DTC or ecommerce environment.
• Strong hands-on expertise across Meta and Google, with additional experience across TikTok, YouTube or other paid channels beneficial.
• Track record of owning and scaling significant paid media budgets.
• Experience operating across multiple international markets; US exposure is highly desirable.
• Established people manager with experience developing high-performing teams.
• Strong commercial understanding of CAC, ROAS, LTV, payback and wider unit economics.
• Confident working with performance creative, UGC or content teams.
• Experience with attribution, incrementality or experimentation frameworks.
• Comfortable balancing strategy and leadership with hands-on execution.
• Curious, commercially minded and comfortable operating at pace in an entrepreneurial environment.
• Genuine interest in AI and how it can improve the performance marketing operating model.
• Experience across affiliates, influencers or partnerships would be an advantage.

What’s On Offer

• Competitive Salary
• Annual bonus.
• Join one of Europe’s most exciting high-growth consumer businesses.
• Significant global ownership across the UK, US and Europe.
• Lead an established performance function with meaningful budget and team responsibility.
• Opportunity to shape how performance, creative and measurement evolve through the company’s next stage of growth.
• Strong long-term career progression as the wider marketing leadership structure continues to develop.
• Hybrid working from a London office three days per week.
• 25 days’ holiday plus bank holidays and additional remote-working days.
• Private healthcare, enhanced parental leave and company pension.
• Annual learning & development budget and wider wellbeing benefits.

How to Apply

For a confidential discussion about this opportunity, please contact Noel at Pivotal on 07442 527285 or email noel@pivotallondon.co.uk.

Pivotal is an equal opportunities employer. We encourage applications regardless of race, ethnicity, religion, gender, sexual orientation, disability, age, or any other protected status.