Influencer & Social Lead
Salary: £50,000 - £65,000 + meaningful equity
Location: London – Hybrid, 2 days per week in the office
Our client is one of the UK's fastest-growing consumer fintech apps, helping homeowners pay off their mortgages faster and save thousands in interest through everyday shopping, automated saving and mortgage switching. The business has raised over £10m from investors including Ascension and Channel 4 Ventures, supports over £18bn worth of mortgages and grew revenue approximately 20x last year. Following an appearance on Dragons' Den, the app also reached number one in the UK Finance category on iOS.
With strong product-market fit and ambitious plans for further growth, they're now looking for an Influencer & Social Lead to take ownership of two closely connected channels: their influencer & affiliate programme and organic social presence. This isn't a role focused purely on running influencer campaigns or managing a social calendar. You'll be responsible for turning an existing creator network into a scalable, commercially accountable acquisition channel while shaping the strategy, content and creative direction across Instagram, TikTok, Facebook and YouTube.
The Opportunity
- Own two strategically important channels across influencer/affiliate and organic social
- Take ownership of an existing network of approximately 200 affiliates/creators and continue scaling it into a high-volume acquisition engine
- Build strong relationships with creators while combining manual outreach with existing AI-led creator acquisition infrastructure
- Own organic social strategy across Instagram, TikTok, Facebook and YouTube
- Shape the content strategy, creative direction and social calendar rather than simply executing an existing plan
- Work directly with the Founder and Head of Growth within a lean, ambitious marketing team
- Combine performance marketing, partnerships, creativity, content and community within one role
- Work alongside Paid Social and Creative specialists, feeding successful organic hooks and content into paid acquisition
- Have genuine autonomy to bring new ideas to the business and lead the direction of your channels
- Receive meaningful equity and share in the upside you help create
Responsibilities
- Own and scale the influencer and affiliate programme, currently consisting of approximately 200 affiliates across Instagram and TikTok
- Source, vet, negotiate and onboard creators using a combination of manual outreach, AI and automation
- Manage creator relationships end-to-end, including communication, contracting, promo codes, tracking links, content approvals, invoicing and usage rights
- Develop creative influencer campaigns and write briefs that provide clear hooks, formats and messaging
- Track creator and content performance against new customer acquisition, CPA and ROI, identifying opportunities to scale what works
- Own the organic social strategy and content calendar across Instagram, TikTok, Facebook and YouTube
- Develop social campaigns around key commercial, product and brand moments
- Create content yourself where required, including shooting and editing short-form video and producing static and carousel content
- Brief and manage freelance creators and support employee and founder-led content
- Own community management across comments, DMs and Stories
- Analyse organic performance across reach, engagement, saves, shares, followers, profile visits and clicks
- Feed successful organic formats, hooks and creative learnings into Paid Social and Creative teams
- Work closely with Engineering to improve tracking, attribution and automation
- Ensure creator and organic social activity complies with relevant financial promotion requirements
- Support wider marketing initiatives across content, PR and growth when required
Your Profile
- 4–6 years' experience across influencer/creator and social marketing, ideally within a consumer app or DTC business
- A proven track record of building or scaling a creator or affiliate programme with clear commercial results, rather than purely running one-off brand or celebrity campaigns
- Strong organic social experience, with evidence of owning strategy through to execution and growing audiences across Instagram and TikTok
- Comfortable being genuinely hands-on with content creation, including shooting and editing short-form video and creating static/carousel content
- Strong creative instincts with the ability to develop campaigns, identify compelling social concepts and write effective creator briefs
- Commercially minded and comfortable being measured against CPA, customer acquisition, growth, ROI and efficiency
- Excellent communication and relationship-building skills, with the confidence to build strong relationships with creators and communicate ideas to senior leadership
- Highly organised and capable of managing 200+ creator relationships, a content calendar and compliance processes simultaneously
- Experience within a startup or scale-up environment, with the ability to operate effectively when priorities change quickly
- A proactive, autonomous mindset – you'll be expected to identify opportunities, make recommendations and drive initiatives forward rather than wait for direction
- Tech-savvy with an interest in AI, automation and creator marketing tools
- Comfortable working cross-functionally with Growth, Product, Engineering, Paid Social and wider teams
- Experience within fintech, financial services or another regulated category would be highly advantageous but isn't essential
- Familiarity with financial promotion requirements and creator management platforms would also be beneficial
- An interest in personal finance and mortgages would be a strong advantage
How to apply
To apply for this outstanding opportunity, please contact Daniel Haymes at Pivotal for a confidential discussion on 07442871117 or email daniel@pivotallondon.co.uk.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.