Lifecycle Marketing Lead
£70,000–£80,000
London (Euston), Hybrid (3 days in office)
Our client is an eco-friendly powerhouse transforming a £100 billion consumer category by transforming products in their category into a premium, sensory experience.
The Opportunity
Strategic Architect: Act as the "North Star" for growth, taking complete ownership of the retention function to build the scalable systems defining the next expansion phase.
Hyper-Scale Inflection: Join the UK’s fastest-growing business at a pivotal stage, managing a base of over 500,000 loyal subscribers.
Direct Influence: Work cross-functionally with Product, Finance, and Growth teams to influence the actual product roadmap through cohort data and subscriber insights.
Environmental Mission: Drive a permanent shift away from single-use plastics; every retained subscriber directly scales the company’s ecological impact.
Responsibilities
Revenue Accountability: Own subscription retention metrics and LTV growth, with direct responsibility for subscription-based revenue.
Lifecycle Design: Map and optimise the end-to-end subscriber journey, from onboarding and activation to advocacy and winback.
Systemic Testing: Build automated programmes across email and SMS while designing interventions to reduce churn, such as pause and frequency optimisation.
Loyalty & Innovation: Partner with Growth Product to optimise acquisition quality and develop loyalty programmes that reward long-term subscribers.
Your Profile
Experience: 5+ years in lifecycle marketing, CRM, or retention, ideally within a high-growth DTC or subscription business.
Analytical Mastery: Strong hands-on experience in cohort analysis and retention measurement, with a proven track record of moving KPIs.
Technical Expertise: Expert knowledge of CRM platforms (such as Klaviyo) and a deep understanding of churn mechanics and LTV drivers
Strategic Execution: A "player-coach" who can zoom out to build a 12-month roadmap and zoom in to execute technical campaigns.
How to apply
To apply for this outstanding opportunity, please contact Nusrat at Pivotal for a confidential discussion and email me at nusrat@pivotallondon.co.uk.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.