Product Marketing Lead £100,000 - £130,000 + equity & benefits - SaaS - Marketing Ref: 3695 Date Posted: Thursday 11 Dec 2025 Product Marketing Lead – High-Growth AI-powered SaaS Platform Salary: £100–130k + equity and benefits Location: London - 2/3 days in the office A fast-growing, VC-backed global SaaS company is looking for a Product Marketing Lead to build and own the Product Marketing function as the business enters a major scale-up phase across Europe and the US. This fast-growing, VC-backed SaaS company operates in one of the most legacy-heavy, complex areas of finance and compliance and is transforming it with a modern, AI-powered, API-first platform used by some of the world’s leading digital businesses. They’ve raised $85m to date, including a recent $60m Series B, backed by top-tier global investors. The GTM organisation is scaling fast across Europe and the US, now moving from a narrowly defined ICP and ABM motion to a broader, enterprise-scale, multi-Persona GTM strategy and they need the right Product Marketer to architect and lead that evolution. If you want to shape the story of a company that is challenging legacy incumbents, redefining a category, and scaling globally — this is that role. Why this role stands out Build Product Marketing from the ground up — messaging, positioning, Personas, GTM frameworks, competitive intelligence and enablement Report directly into the VP of Marketing with high visibility across Product, Sales, RevOps, Tax and Exec Leadership Lead the shift from a “compliance-driven” story to a CFO-level business transformation narrative High-impact IC role initially with potential to grow a PMM team Define the messaging and toolset used globally across GTM Join a fast-paced, high-performance scale-up where ownership and experimentation are rewarded Trusted by Uber, Zoom, Booking.com, Netflix and other global digital leaders What you’ll be responsible for Building a cohesive, differentiated GTM narrative across product lines and segments Developing Personas and value propositions for CFOs, Controllers, VPs of Finance, Heads of Tax and Product teams Creating scalable enablement assets (decks, case studies, one-pagers, battlecards, objection handling) Owning competitive intelligence and positioning vs. legacy players Partnering with Product, Sales, Marketing and Leadership to ensure message consistency Shaping product launches, pricing/packaging storytelling, and demand-driving content Acting as the connective tissue across GTM to drive alignment About you A strategic, commercially minded Product Marketer with the ability to execute hands-on at pace. You thrive in ambiguity, love building from zero, and influence senior stakeholders with clarity. You’ll also have: Strong B2B SaaS PMM experience (enterprise or upper mid-market ideal) Experience creating messaging frameworks, Personas and competitive positioning Ability to translate complex products into simple value propositions Experience driving GTM and cross-functional alignment Ability to create high-quality sales enablement content A builder mentality — clarity, structure, and narrative from the ground up Key Skills Product Marketing · Messaging & Positioning · Personas · GTM Strategy · Competitive Intelligence · Enablement · Value Proposition · Narrative Building · B2B SaaS · Enterprise GTM · Product Launches How to Apply To find out more or express interest, contact daniel@pivotallondon.co.uk or click Apply.