Senior Performance Marketing Lead (Freelance)
London (3 days on-site, 2 days WFH) | £400 p/d | 2-month contract (likely extension) | Immediate start
We’re hiring a senior, hands-on Performance Marketing contractor to take ownership of paid acquisition for a fast-growing DTC brand operating across the UK & US.
This is a high-impact role where you’ll own strategy, budget, and performance - not just execution.
What you’ll be doing:
- Leading Meta strategy and performance (core channel)
- Overseeing paid media budget, forecasting, and in-flight optimisation
- Managing and challenging the agency on incrementality and commercial outcomes
- Building clear, actionable reporting (cohorts, attribution, revenue impact)
- Running a structured testing roadmap across creative, audiences, and landing pages
- Collaborating with CRM, Creative, and Ecom teams to drive full-funnel growth
- Exploring additional channels (Google, YouTube, etc.)
What we’re looking for:
- Strong hands-on Meta experience within DTC/ecommerce
- Proven track record scaling paid media with a commercial mindset
- Experience managing agencies and holding them accountable
- Confident with attribution, incrementality, and performance reporting
- Available immediately and able to commute to London 3 days/week
- Google Ads experience is a bonus