Senior Performance Marketing Lead (Freelance) | 2-Month Contract | London Hybrid
I'm currently supporting a leading UK digital marketplace with the appointment of a Senior Performance Marketing Lead on an initial 2-month freelance contract.
This role is suited to a senior, hands-on performance marketer who can quickly take ownership of paid acquisition activity, optimise channel performance and provide commercial insight while the business recruits permanently.
Key responsibilities include:
- Managing and optimising PPC (Google Ads) and Paid Social campaigns.
- Owning and optimising monthly paid media budgets of £100k–£200k+.
- Monitoring channel performance, identifying opportunities and implementing improvements.
- Analysing acquisition data, sales funnels and conversion performance to drive efficiencies.
- Partnering with creative teams to deliver structured A/B testing and creative optimisation.
- Providing commercially focused recommendations to improve acquisition performance and customer quality.
The ideal candidate will have:
- Extensive hands-on experience across Google Ads and Paid Social.
- A proven track record managing significant paid media budgets.
- Strong analytical and commercial skills, with experience improving acquisition performance, CAC and conversion rates.
- Experience across B2B or B2C lead generation environments (rather than pure D2C/eCommerce).
- A data-led approach to testing, optimisation and performance marketing.
Location: London or Portsmouth hybrid (approximately one day per week in the office, with flexibility).
Contract: Initial 2 months.
Day rate: Open – please include your expected day rate with your application.