Senior Performance Marketing Lead – Freelance
Contract: Initial 2 months
Rate: Up to £380 per day – Outside IR35
Location: London – 2 day per week onsite
Start: ASAP
Pivotal are looking for an experienced Senior Performance Marketing Lead to join a well-known UK consumer business on an initial 2-month freelance contract.
This is a highly hands-on performance marketing role, taking ownership of acquisition activity across PPC and Paid Social.
You'll be working across approximately £100k–£200k in monthly media spend, joining a fast-paced team that needs someone who can quickly understand existing activity, identify opportunities and start making an impact.
The role
- Hands-on management and optimisation across Google Ads and Paid Social
- Managing significant monthly acquisition budgets
- Optimising activity against CPA, CAC and wider acquisition objectives
- Identifying opportunities across the wider conversion funnel
- Developing and executing testing strategies across campaigns, audiences and creative
- Using performance data to identify opportunities for growth and improved efficiency
- Working closely with creative and internal stakeholders
- Providing strategic recommendations while remaining hands-on with execution
What we're looking for
- Strong hands-on experience across PPC and Paid Social
- Confident personally managing and optimising activity within Google Ads and Meta
- Experience within either B2B or B2C performance marketing
- Strong acquisition and/or lead-generation experience
- Experience managing significant paid media budgets
- Strong understanding of CPA, CAC, ROAS and conversion performance
- Experience with A/B testing across audiences, creative and campaign structures
- Comfortable working independently and getting up to speed quickly
- Available to start immediately or at short notice
This would suit a senior performance marketer who combines strategic thinking with a genuine willingness to remain hands-on in the platforms.