2021 H1 Digital Skills & Recruitment Survey Results
16th Dec 2020
The results are in!
A total of 150 participants from a range of industries across media, programmatic, and digital marketing completed our 2021 Digital Skills and Recruitment Survey.
Here are the findings:
- Hiring is likely to be most active with intermediate manager and junior entry-level roles in 2021
- The most important technical skills that hiring managers will be looking for in 2021 include Paid Social, Paid Search, Programmatic Display, Data Management, and Advanced Analytics.
- Over 60% of hiring managers find it challenging finding qualified candidates with up-to-date skills
- Analytical skills, interpersonal and team skills, drive and ambition, are among the most important soft skills that hiring managers will be looking for in 2021
- 90% of hiring managers say their business will be actively hiring in H1 2021
“We've seen a real uplift in business confidence since the 1st of September and, December has already outperformed November in terms of new jobs. We're looking forward to a successful 2021 and this survey confirms that many hiring managers also share our positive outlook for the year ahead”.
Happy Christmas!
David Terry, Founding Director at Pivotal London
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