Growth through Talent

2021 H2 Digital Skills & Recruitment Survey

 29th Jun 2021

The results are in! 

A total of 150 participants from a range of industries across media, programmatic, and digital marketing completed our recent H2 2021 Digital Skills and Recruitment Survey. 

Here are the key findings: 

  • Hiring is likely to be most active with intermediate manager and junior entry-level roles in 2021
  • The most important technical skills that hiring managers will be looking for in 2021 include Paid Social, Paid Search, Advanced Analytics, Data Management, along with Programmatic and Display. 
  • 42% of hiring managers are expecting to miss their recruitment talent plans for 2021
  • Analytical skills, interpersonal and team skills, ambition and drive, are among the most important soft skills that hiring managers are looking for in 2021
  • 85% of hiring managers say their business are expecting H2 recruitment demand to continue increasing. 

There is no doubt the industry is facing talent challenges and with demand expected to continue or increase further throughout 2021 then getting your EVP right is more important than ever.  If you want to recruit the best talent, then you need to be offering the best benefits. Here are some of the things that candidates actually want:

  • Flexible and Remote Working
  • A company culture that promotes a work life balance
  • Commitment from Employers to continued Learning and Development
  • Access to Mental Health Support
  • Subsidised gym memberships
  • Professional financial advice

David Terry,
Founding Director at Pivotal London 

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