Top 5 Digital Marketing Skills

 7th Sep 2022

Digital marketers need a wide variety of digital marketing skills to understand how to create marketing strategies and content that resonate with audiences, generate leads, increase brand awareness, and ultimately lead generation.

Given the wide range of specialties and job profiles you may encounter over the course of a digital marketing career, you may not necessarily need to excel in all of the following areas, but most digital marketing jobs require the below 5 skills:

1. Data Analytics: Data analysis may seem like a separate field, but a basic understanding is critical for digital marketers to make effective decisions. Examining data patterns can help companies determine the right audience. Also, demographic details help you decide which channels to choose to reach your audience effectively. Additionally, knowledge of query languages ​​such as SQL, the standard language for storing, manipulating, and retrieving data in databases, will give candidates an edge and help differentiate them with basic digital marketing skills.

2. SEO & SEM: Google's algorithms are constantly being updated, and the importance of using relevant and specific keywords is skyrocketing. Search engine optimization (SEO) is therefore a key skill that every digital marketer needs to support digital marketing at all levels. The technical aspects of SEO can be handled by the more technical people on your team, but a solid understanding of the dynamics of SEO, as well as knowledge of the process of optimizing all forms of content for successful digital marketing campaigns. Knowledge is essential. Both SEO and SEM not only help you show your content to your target audience, but they also help you target your customers.

3. Content creation: At the heart of digital marketing is the generation of content that attracts a company's target audience to a brand. The goal is not only to create quality content and SEO-friendly content for them, but also to understand the process of how to effectively engage your audience.

4. CRO: One of the main goals of a digital marketer is to drive traffic to the website and convert that traffic into customers. CRO is the art of testing different websites, copy, and calls to action (CTAs) to see which ones lead to the most conversions. It combines the techniques of website design, copywriting and user experience. As a digital marketer, you need to understand how to run A/B tests and use tools like Optimizely to help with your research.

5. Design Skills: Much of today's digital marketing is driven by visual elements. Content on all social media platforms performs better with good images. As a digital marketer, you need to know how to create and edit your own visuals. Being able to create banner ads, email banners, or social media images in Canva/Photoshop means your company only has one less person to worry about and one less step for them to launch a digital campaign.

Digital marketing is one of the hottest career streams right now and taking advantage of this digital wave can be very profitable. The COVID-19 pandemic has made it even more important for businesses and organizations to move online and adopt digital marketing. Digital marketing is here to stay.

We hope this list of digital marketing skills will help you take your first steps into your field of expertise. 

Feel free to reach out to the Founder and Director at Pivotal for any queries you may have. Contact David Terry at david@pivotallondon.co.uk or 07554010308.