Growth through Talent

A MADTech Recruitment Review

 15th Dec 2023

I'm thrilled to introduce myself as the new leader of Pivotal's MADTech team. In this article, we'll dive into the current state of the recruitment landscape for 2023 and provide a glimpse of what to expect in 2024.

Let's get straight to the key insights:

2023: Navigating Challenges

2023 has posed considerable challenges for both job seekers and employers. With industry-wide redundancies and a decline in senior-level hires, many exceptional talents found themselves in prolonged job searches.

2024: Signs of Recovery

As we step into 2024, the job market is showing signs of improvement. Our data indicates:

  • New job openings have surged by an impressive 37.5% in the first six weeks of Q4 compared to the last six weeks of Q3.

  • A remarkable 85% of these openings are attributed to new growth hires

Expanding Talent Pool

Candidate availability has increased by 76% in Q4, reflecting growing confidence in the market and an increase more exciting roles. This uptick in available talent means that now is a great time to start your hiring initiatives and get ahead of the curve going in to 2024.


Key Trends for 2024

The year ahead promises to be an exciting one, marked by significant industry developments:

  • The phase-out of third-party cookies

  • Increased in-house programmatic adoption by brands

  • A surge in contextual targeting

  • Continued growth of CTV and Gaming sectors

10 years and counting:

With a decade of experience in Advertising and Marketing technology recruitment, I've had the privilege of partnering with hundreds of exceptional candidates and companies. Seeing talent go on to do brilliant things in their careers has been immensely rewarding.

Joining Pivotal was a natural choice for me, as our values align seamlessly. Our vision is clear: "Growth through talent." This philosophy resonates with my passion for nurturing talent and fostering growth clients, a journey I've been on for ten remarkable years.

At Pivotal, we're committed to building an industry-leading recruitment team that spans the entire MADtech ecosystem. Our approach is grounded in providing instant access to talent, exceptional customer service, transparency, and effective communication.

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