AI in Digital Advertising Recruitment

Partner with Pivotal: AI in AdTech Recruitment Experts

Artificial Intelligence (AI) is no longer a looming shadow in the advertising world; it is now a backbone of the industry. From generative content and predictive targeting to AI-powered AdTech platforms and optimisation engines, we are witnessing an unprecedented shift in how advertising is bought, sold and experienced.

For AI-first AdTech companies, this creates both incredible opportunity and a very specific hiring challenge. That’s where Pivotal comes in.

We specialise in hiring commercial and GTM talent for AI and advertising technology businesses, positioning ourselves as the go-to recruitment partner for businesses scaling across the UK and US. Whether you're a Series A startup building your first sales team, or a growth-stage disruptor entering new markets, our recruitment model is built to accelerate your talent acquisition strategy.

If you’re looking to hire AI in advertising talent, get in touch with us. If you’re looking for a role in this sector, browse our live vacancies. To learn more about AI in advertising and how we solve hiring needs, keep reading.

A Boom Fuelled by Investment and Innovation

Over $2B in VC funding has poured into AI-led advertising solutions in the past 24 months.

Dozens of AI AdTech platforms are scaling fast, targeting sectors from content generation to contextual targeting and audience orchestration.

The rise of LLM-driven tools, AI optimisation engines, and AdOps agents is transforming everything from creative production to media planning.

Brands are demanding faster, more efficient, and hyper-personalised ad delivery, fuelling the need for smarter tech and the teams to sell it.

But There’s a Bottleneck

Many are product-led businesses with limited experience hiring GTM or sales leaders.

International expansion plans, particularly from the US to the UK/EU, require local talent networks, strategic hiring, and fast deployment.

The talent pool is still catching up to the pace of innovation. Commercial leaders with a blend of AI, MarTech, and agency experience are in high demand but short supply.

There's a growing gap between tech capability and go-to-market execution, companies are building powerful platforms, but without the commercial firepower to monetise them, they stall.

Hiring delays can result in missed funding milestones, slowed pipeline momentum, and lost market share, especially in fast-moving categories like AI AdTech.

Many VC-backed companies lack internal TA infrastructure and need recruitment partners who can not only fill roles but guide GTM hiring strategy from end to end.

We focus on partnering with:

Series A-C AI AdTech companies scaling commercial teams. These are often founder-led or VC-backed startups with ambitious growth plans and aggressive timelines.

US-headquartered startups launching into UK/EU markets, often with no in-house hiring infrastructure or local networks. We act as their on-the-ground partner to build out their first GTM presence overseas.

Platforms across generative AI, optimisation engines, AI agents, and LLM-driven tools that require not just functional talent, but storytellers, commercial architects, and market makers to help them articulate and monetise their innovation.

VCs and accelerators looking for a recruitment partner who understands how to prepare their portfolio companies for international scaling and rapid team build-outs.

Product-first founders who’ve nailed the tech but need guidance on building revenue-generating teams.

Does this sound like you? Reach out to discuss your hiring plans.

AI in Advertising Roles We Hire

We specialise in placing commercial and GTM talent within AI AdTech and MarTech businesses. Typical roles include:

Commercial & Sales

Enterprise Account Executives

Sales Directors

VP of Sales

Head of Partnerships

Business Development Representatives

Programmatic Sales Managers

Strategic Account Managers

Sales Enablement Specialists

GTM Leadership

Chief Revenue Officers (CRO)

Commercial Directors

Country Managers (UK/EU expansion roles)

Heads of GTM Strategy

VP International Expansion

Revenue Operations Leaders

If you’re ready to discuss hiring for one of the above roles, get in touch with us.

AI Advertising Companies Leading the Charge

The AI advertising revolution is creating opportunities that didn't exist five years ago. Some of the most exciting players in this space include:

AI Agents: AdsGency, Akkio, PilotDesk

Ad Optimisation Tools: Scibids, CHALICE, Koah

Generative Content Platforms: Jasper, Plai, Writesonic

Audience Intelligence & Journey Orchestration: Mobian, Kahoonna, firsthand

If you're a candidate looking to make your next move in this space, explore live AdTech roles on our job board.

Why Partner with Pivotal for AI in AdTech Recruitment?

Deep Sector Knowledge

We know this space because we’ve immersed ourselves in it. Our consultants have a mapped view of the AI-driven advertising ecosystem, and a proven track record of helping high-growth companies secure the commercial talent they need to scale.

Embedded Networks

Our access spans over 60,000 sales and marketing professionals, including niche specialists in AdTech, SaaS, and AI. We maintain active relationships with high-performing talent, meaning we can deliver shortlists in days, not weeks.

Strategic Talent Advisory

We don’t just fill roles, we consult on them. From market benchmarking to talent mapping, we help founders and hiring managers understand what ‘good’ looks like, and build hiring roadmaps to match.

Flexible Solutions

We offer:

Contingent and retained search for urgent or senior hires

Embedded solutions for multi-role buildouts

Contract recruitment for agile, short-term needs

Our Insight-Led Approach

Our strategy is underpinned by data, trends, and lived industry insight. From our Salary and Work Insights Guide 2025 to our industry podcast Pivotalk, we stay ahead of market shifts and hiring pain points.

Ready to Find the Talent to Move the Needle?

Whether you’re building your first GTM team or searching for a senior commercial leader to drive your next stage of growth, Pivotal is here to help.

Contact us to:

Start a search for your next commercial hire

Benchmark your current AI talent strategy

Reach out to our recruitment team today for a no-strings attached conversation.

FAQs

What is the average salary for commercial roles in AI AdTech in London?

Salaries vary depending on seniority and stage of business. Typically, a BDR in an AI AdTech startup earns £35,000–£50,000 base, while a VP of Sales or Commercial Director can command £120,000–£180,000 plus equity. Roles involving international expansion or technical consultative sales often sit at the higher end.

How do I get a job in AI AdTech with a background in traditional media or SaaS?

If you’ve worked in digital media, performance marketing, or SaaS sales, you likely have highly transferable skills. AI AdTech businesses value experience with programmatic platforms, client strategy, and revenue generation. We can help you identify the right fit and prepare for the switch. Check out our open roles.

How do I find an AI in advertising recruiter in London?

If you're hiring for commercial, sales, or marketing roles in the AI AdTech space, Pivotal is the recruitment partner of choice. We have deep sector knowledge, an extensive candidate network, and a proven track record placing GTM talent into some of London's fastest-growing AdTech companies. Contact us to learn more.