Sales & Commercial Recruitment in London
London is home to one of the world’s most competitive technology ecosystems. Whether you’re a SaaS startup preparing for Seed funding or a Series B scale-up doubling your GTM function, your commercial talent will dictate how quickly you land, grow and win. But building a high-performing sales team isn’t easy, especially in a market saturated with CVs and short on quality.
That’s where we come in. Since 2014, Pivotal has specialised in sales recruitment for VC-backed startups, tech vendors and digital-first platforms across AdTech, MarTech, SaaS and AI. We understand how to identify talent that not only meets targets but drives long-term revenue growth. Whether you need SDRs or a VP Sales, we deliver candidates who thrive in your world.
Who We Recruit Sales Talent For
We work with businesses in London and further afield at every stage of growth:
Early-stage startups making their first commercial hire
Scale-ups expanding GTM functions across regions or sectors
Later-stage firms evolving sales processes or entering new verticals
Our clients include AdTech disruptors, Martech platforms, B2B SaaS providers, and data-led media vendors. From Founders and CROs to Heads of Sales and Talent Leads, we support decision-makers tasked with high-stakes hiring.
Brief us on your next sales hire
Sales & Commercial Roles We Recruit
We recruit across the full commercial lifecycle, from new business to customer success:
Enterprise & Strategic Sales
Sales Development & Inside Sales (SDRs/BDRs)
Account Executives & Closers
Customer Success & Retention Roles
Agency & Publisher Sales
Channel, Partnerships & Alliances
Revenue Operations & Commercial Enablement
Typical job titles we place include:
Sales Development Representative (SDR)
Account Executive (AE)
Customer Success Manager (CSM)
Commercial Manager
VP Sales / Head of Sales
Revenue Lead
Partnerships Manager
If you're hiring for sales jobs in London or searching for sales jobs London-wide, we’ve got the network and know-how to deliver.
Sectors & Specialisms We Cover
We focus on high-growth sectors where sales teams are critical to success:
SaaS – vertical and horizontal platforms with complex GTM motions
AdTech & MarTech – platforms selling into brands, agencies, and publishers
AI & Data Technology – from predictive analytics to generative AI
Digital Media & Publishing – commercial teams within content-led businesses
Sector fluency matters. From sales cycles and decision makers to deal values and buying objections, we understand the commercial landscape, and the profile of seller that fits it.
Sales Hiring Pain Points We Solve
Hiring salespeople is risky. Get it wrong and you lose time, pipeline and momentum. We help solve:
High attrition rates from hiring on CV over capability
Overly senior or underpowered hires who don’t match your stage
Poor conversion rates from candidate to offer
Difficulty finding tech-savvy, ROI-focused sellers
Misaligned expectations on OTEs, quotas, ramp periods
Pipeline gaps from extended vacancies
As one of the leading sales recruitment agencies in London, we bring deep candidate intelligence and proactive shortlisting, not just job board matching.
Talk to us about your sales recruitment challenges
Sales Hiring Solutions for Your GTM Strategy
Sales hiring isn’t one-size-fits-all. The needs of a Seed-stage startup look very different from those of a post-Series B company expanding internationally. That’s why we tailor our hiring models to meet you where you are. For fast-growing teams who need to move quickly, our contingent search delivers speed and scale without compromising on quality. For more integrated support, our embedded recruitment model places a dedicated expert inside your business, a partner who lives and breathes your goals. When you’re hiring for senior or confidential roles, our executive search service ensures discreet and strategic outreach. And for companies looking to plug short-term gaps or launch GTM campaigns fast, our contract and interim solutions offer flexibility with zero compromise.
How We Build High-Performing Sales Teams
Placing one strong seller is a win. But building a high-performing team? That takes structure. We help clients design commercial teams that scale, from aligning roles to target markets, to building pods of SDRs, AEs and CSMs with clear career paths, tooling and enablement. For early-stage founders, we act as strategic hiring advisors, advising on hiring sequence, ramp periods and compensation strategy. Whether you’re hiring in the UK or building an in-market EMEA team, we’ll shape the right architecture to fuel your growth.
What Sales Candidates Want in 2025
Today’s sales professionals are looking beyond just base salary. Clarity around commission structures, realistic quotas and transparent OTE planning are non-negotiables. Many are seeking equity as part of their package, and increasingly expect access to enablement tools, CRM support, and a defined career path. Flexibility, particularly around hybrid working, continues to be a key driver.
These are insights we gather and update continuously in our annual Salary & Work Insights Guide. Whether you’re hiring your first SDR or benchmarking your Head of Sales role, we’ll help you shape a proposition that attracts and retains the best.
Download the guide here.
Get In Touch for Sales Hiring
Hiring for sales and commercial jobs in London? Speak to Pivotal today and start building your next high-performing sales team.
Or, if you're searching for your next sales role, view live jobs here.
FAQs: Sales Recruitment
What’s the average salary for a tech sales role in London?
SDRs typically earn £30,000–£40,000 base, with 50–100% OTE. AEs average £50,000–£70,000 base, while VPs or Heads of Sales range from £90,000–£140,000+, depending on sector and stage.
How do I transition into tech sales from another industry?
Breaking into tech sales is competitive, but for commercially minded professionals with strong client-facing experience, it’s possible. Many successful candidates have backgrounds in media sales, recruitment, or performance marketing, and they demonstrate transferable skills like solution selling, stakeholder management and the ability to operate in fast-paced environments. If you’ve got the track record, we can help you land a role in tech sales.
Our Sales team specialise in the following: